FX012 SHATTERING TIRE
REEBOK 'Defy' commercial. Brian Beletic, director.

This job called for a tire to be shattered by a sledge hammer, as it would if it were frozen with liquid nitrogen. Tire castings were cast in plaster weakened by a generous addition of joint compound, then oven dried and painted. A real sledge hammer provided plenty of adequate force for the on set shatter. Film was shot at high speed to capture all of these split-second performances in their entiety. We made four shattering tire castings, of which the last two takes were deemed as best.

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