are mascots, spokespeople, living icons
that directly represent their clients. The people, animals,
fish, plants, objects or aliens included in this character
category, are differentiated from the other categories in
their use of caricature, exaggeration and/or human attributes,
personalities and/or voices.
Creating Characters that are finely detailed, with a high
degree of character and expressive animation usually involves
five distinct steps:
molding and coring.
casting and cleaning skins & substructures.
engineering the mechanisms necessary
to animate the animal.
and finishing- assembly, painting,
putting in eyes, teeth, claws, applying and punching any necessary
hair and surface detail.
have helped to develop many well known characters such as:
Jack (in the Box), Buddy Lee, the Sizzler's Shrimp, Afrin's
Noses, ESPN's Answers, Nintendo's Conker, Taco Bell's Chihuahua
and their Monster Eye monsters, to name a few. Allowing a
generous design schedule is important to ensure these characters
clearly reflect the customers' values.