Our beaver was created as a posable prop for this CANADA DRY print advertisement. We sculpted his body in clay, molded and cast it in soft foam. We added the tail, put the eyes and teeth in and covered the entire body in four-way stretch fur. The concept of this photo campaign is that our beaver has eaten so much of the tree behind him that he now has a huge bellyache, which is exactly what drinking CANADA DRY is good for relieving.